Increase the power of your marketing with our tool chest…
Spread the word about your club!
There is no one-size-fits-all when it comes to PR. It might take a few attempts to find an effective approach for your club. Bottom line, let your creative self have a field day! Be old school with hard copy info! Inconvenience a lot of electrons and go social! Fill the air waves with podcasts and take up some bandwidth broadcasting videos!
The best Public Relations practice is: Publish Early, Publish Often!
PR ESSENTIALS
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FLYERS & INVITES
Post It
Flyers
Use these flyers to attract attention in your organization, church or any bulletin board to gain new members.
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Virtual
Invites
Send these virtual invites out as an email attachment to invite guests to join your club meeting or special event.
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Special
Event
Flyers
The Special Event flyer comes in several designs and is customizable. Before your club’s next special event, use these flyers to invite friends, family and members of your community!
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Open
House
Invites
Quickly add your next Open House event details to these flyers to get the word out about your club’s open invitation for your guests to join.
Corporate
Clubs
Quickly add your next Open House event details to these flyers to get the word out about your club’s open invitation for your guests to join.
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CLUB/EVENT PROMOTION SITES
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Are you looking for a way to promote your club or next event?
FREE TOAST HOST
FreeToastHost Websites | User Resources
FreeToastHost Websites | Administrator Resources
SOCIAL MEDIA INFO
Social Media Tools
Toastmasters International General Digital Media Resources
Toastmasters International LinkedIn Resources
Toastmasters International Facebook Resources
Social Media & Networking Guide
MeetUp Tutorial
Tip | Setting Up Your Club on Meetup
Ensure that your club meets the requirements below
Go to meetup.com and create a FREE profile
It’s strongly suggested to sign up for a free meetup profile for your Toastmasters club with the VPPR email (vppr-{Club number}@toastmastersclubs.org) so that there is an easy transition from one executive committee year to the next. Personal meetup accounts are okay, but will make the yearly (or 6 month) transition between executive committees a bit harder
Facebook is…
The most widely used social media network, with over 2.5 billion active users. It increases word-of-mouth marketing through the community. The club’s Facebook page communicates past, current and future events through the use of digital media such as phone, videos and e-brochures. In order to grow your club’s visibility, the Facebook page should be discover-able. Below are some tips to maximize your club’s exposure within the Facebook community when you setup your club Facebook “page”:
- Thoroughly fill out the club information with clear information on when & where you meet
- Invite existing members and their families and friends to like the page
- Post club news often and Integrate Facebook into other online channels by using Facebook social plug-ins
- Share as much relevant content as possible
Pro- Tip: Toastmasters International offers a tool to add a ribbon on Zoom for Best Speaker, Best Evaluator and Best Table Topics. These ribbons can be easily downloaded from the link
- Consider taking advantage of Facebook advertising to increase club membership
- Use Facebook groups* to increase member engagement
* Please note that Facebook groups are community-based features that gather people with the same interests to discuss topics and share opinions, whereas a Facebook page is a public profile that allows companies to introduce their services and activities.
Instagram is…
Owned by Facebook with some built-in sharing between these channels. With over 1 billion monthly active users it is one of the most popular networks. Instagram can help promote your club’s culture without direct selling, which can be viewed by members and prospective members as being more friendly and authentic. Here are some tips on how to extract the most benefits out of an Instagram account:
- Create an Instagram account for your club with a recognizable username and profile picture. Optimize the club’s 150 character biography and be sure to include a link to your website. You can link this account to the club’s Facebook account by switching to a business account
- Invite existing contacts to follow you. Reach out to your friends, family, and existing members and clients and ask them to follow you
- Add an Instagram share icon into your club’s website.
- Share content that resonates with your club’s members and use hashtags that are meaningful to them
- Follow relevant accounts, popular hashtags, and interact with interesting content
Twitter is…
A social network that allows for 280-character messages, and users can “follow” other user’s updates. Twitter has an audience of close to 70 million monthly active users, and hence it’s a great opportunity to get in front of new people. Toastmasters International and Toastmasters District 48 have twitter accounts that promote products, events, seminars and interesting short form articles showcased in the Toastmasters magazines. Here are some ideas to attract followers for the clubs:
- Create and optimize the Clubs Twitter profile. Be sure to provide clear info on your club meeting place and time.
- Optimize tweet visuals which pays off in engagement.
- Tweet content created by the Club frequently. To curate the content, use Feedly, Goodreads, Twitter (lists), Mix, LinkedIn Pulse, and Pinterest to select relevant content to use.
LinkedIn is…
A social channel for professionals, it can be utilized to engage with prospective members. Ideally LinkedIn can be used to share important information about club activities and share articles describing how Toastmasters can help professionals. Toastmasters International and Toastmasters D48 already have pages you can follow and that shares information about the organization, members, events, posts and job openings. Here are some ideas on how to optimize your Club’s LinkedIn page:
- Create your club listing as a “Company Page” on LinkedIn. Just like your own employer organization you’ll set it up as a company. Be thorough in describing the Club’s Specialties and Keywords
- Update the club’s page with a wide variety of content (blogs, videos, images and events), and make sure to reply to comments on the status
- Promote your Club’s LinkedIn page to members by encouraging them to share and comment on the page in their own stream so that their professional networks can see the personal growth progress Toastmasters are making
- Consider advertising on LinkedIn if you need to grow your club membership. Sponsored updates are a great way to promote your club
Patch.Com & NextDoor are…
Social networks that are considered to be a neighborhood hubs for trusted connections and the exchange of helpful information, goods, and services. Given their local reach, Toastmasters Clubs can create listings which can be just for neighborhoods, nearby neighborhoods or a city-wide group.
Please note that NextDoor postings need to be placed in the appropriate categories, For instance, advertisement should not go into a standard stream, as it will be removed by community reviewers.
Both of these platforms are an excellent way to convert community members as visitors to your club. Here are some NextDoor suggestions:
- Create a NextDoor free event listing for your club meetings. You’ll find that NextDoor doesn’t give you the ability to make them recurring but you can easily make a batch of them each month. Don’t forget to check to see if anybody commented so you can make them comfortable joining your meeting.
- Post to your NextDoor feed. Not everybody will see in events so it’s also good to post to your feed about meetings or special events like open houses. Be advised that you can only post to your larger community so you may need to enlist some other club members living in different areas.
- Make an open NextDoor group on Public Speaking and Leadership so you can showcase your club activities.
FACEBOOK SHAREABLE POSTS
Need something to post on Facebook?
It’s never been easier. Just right-click on any of the images, save it to your computer and repost with one of these messages you may copy. Be sure to add your club’s information and don’t forget your personal touch.
Inspire your friends, acquaintances and business connections to join your club!
FB Shareable #1
Sharing your knowledge and skills is an opportunity for you to grow as a person, to better understand how you fit into the world. Giving back is also a great way to grow your own network.
FB Shareable #2
Looking for a unique place where to gather and share your wisdom? Don’t miss Toastmasters next meeting!
FB Shareable #3
Our Organization is based on important shared values while providing growth opportunities. Learn together with like-minded people sharing the values of respect, integrity, service and excellence.
FB Shareable #4
Enjoy a truly profound learning experience at an affordable cost. At Toastmasters, curricula paths and supportive community come together to create a transforming learning experience, providing necessary frameworks needed to capitalize on today’s work and life opportunities.
FB Shareable #5
Learning leads to Success. Change to a growth mindset: personal development, self-actualization, or understanding yourself better, Toastmasters offers an engaging journey for training and growth.
FB Shareable #6
In our Club you can put your abilities to the test and challenge yourself out of your comfort zone in order to expand and grow. Our environment is stimulating, supportive and friendly so you can feel confident to safely try out new things.
FB Shareable #7
Looking for a way to help our younger generation express themselves? Our Toastmasters club can help with that. Inquire about our Youth Leadership Program. Contact us today!
FB Shareable #8
We provide a friendly environment where people are genuinely interested in each other with everyone playing a role in every other’s growth and success.
FB Shareable #9
You are guided through your learning experience by expert members, mentors and leaders who encourage you to learn through actually doing things. You can safely step out your comfort zone and grow with the help of the group.
FB Shareable #10
Learn from People, not Classes! Embrace challenges as an opportunity to learn about yourself and view other’s growth as a source of inspiration.
FB Shareable #11
Learn to write and deliver effective speeches or presentations, learn team building, strategic relationships and other leadership skills you can use in your career. Come visit us as a free guest. Here is the link where you can register:
FB Shareable #12
Are you looking to develop leadership skills and managing costs at athe same time? Here in Toastmasters, we develop insights, skills, and leadership styles to influence and inspire others, to improve our effectiveness and reach the next stage in our career We are a no-profit organization and our costs are minimal.
FB Shareable #13
Discover your skills for Successful Mentoring.
Develop and manage your skills, enabling learning and change to take place. Here in Toastmasters, you’ll find a unique training environment to mentor and be mentored.
FB Shareable #14
Want to keep pace with change and avoid disruption? Feel a constant need to acquire new skills? Join Toastmasters and become a life-long learner enjoying learning in a peer-to-peer safe environment.
FB Shareable #15
Get ready for a global life!
Connect globally to share your personal and professional excellence. Toastmasters is where people gather to exchange tips and paths to personal and professional success.
FB Shareable #15b
Our club is part of the best personal development program worldwide. We commit to excellence and help members grow their personal and professional skills. Be a guest at our next meeting and discover the unique opportunities offered by Toastmasters.
FB Shareable #16
Connect globally to share your personal and professional excellence. Toastmasters is where people gather to exchange tips and paths to personal and professional success.
FB Shareable #17
Develop your Communication Skills. The ability to communicate effectively plays a crucial role in the pursuit of success. You can learn to become a great communicator!. Enroll in Toastmasters courses to learn several topics in communications, such as speaking to an audience, communication strategies, effective communication, virtual communication and more.
FB Shareable #18
When it is your turn to speak up, do you: – Feel Embarrassed? -Fear of losing face? – Fear of being wrong? Come to Toastmasters and build your confidence! People who were never listened to before, come to us and flourish.
FB Shareable #19
With Toastmasters you have a choice – attending in person or connecting online. We commit to excellence and help members grow public speaking and leadership skills for a new global and digital professional world. Connect with us to find your dream tribe!
FB Shareable #19a
With Toastmasters you have a choice – attending in person or connecting online. We commit to excellence and help members grow public speaking and leadership skills for a new global and digital professional world.
FB Shareable #20
The ability to deliver an inspirational speech can be a valuable asset for a leader. Unleash your potential to speak like a Pro with a dedicated learning Path: you can choose the best for you out of 11 different programs. Find out more… come to our meeting to discover how it works in practice.
FB Shareable #21
What power lies within storytelling? Find out at Toastmasters. Visit our next meeting. It’s free. No obligation!
FB Shareable #22
Visiting a Toastmasters club – online or in person, can change the way you communicate and sharpen the single most important skill for your personal and professional future. Look no further to develop charisma and learn how to deliver your message with humour and impact.
FB Shareable #23
At Toastmasters, we focus not only on what we learn, but on how we do it. Our meetings feature a wealth of opportunities for creativity that creates a fun and friendly atmosphere, involving both members and guests in an enriching experience. Join us.
FB Shareable #24
Our club is part of the best personal development program worldwide, delivered now both in person and online. We commit to excellence and help members grow public speaking and leadership skills for a new global and digital world. Be a guest at our next meeting and discover the unique opportunities offered by Toastmasters.
FB Shareable #25
Guests enjoy Toastmasters meetings, because they are experiential, fun and friendly. You can feel that you belong even if you are visiting us for the first time!
FB Shareable #26
Relationships and communities are built one communication at a time. Learn to make your communications count with the help of Toastmasters. Connect with yourself. To be a great communicator you must first know who you are and have confidence in yourself and your ability to connect. Join us and get started strengthening your connections.
FB Shareable #27
Toastmasters teaches practical skills to help you gain the confidence of a leader.
Discover your leadership style, develop charisma, humor and presence, earn respect for communicating like a leader and become popular in your community and in the workplace.
FB Shareable #28
Visiting a Toastmasters club – online or in person, can change the way you communicate and sharpen the single most important skill for your personal and professional future – communicating with impact. Learn how to get your ideas across, which can persuade your boss to give you a promotion.
FB Shareable #29
Sometimes we don’t join a growth path because we fear judgement and failure. What if you could find a place where you can develop important skills in a safe and supportive environment that values “learning by doing” and where people encourage each other to learn even from mistakes?
Look no further, join our next meeting as a free guest.
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